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Strategic playbooks for marketing leaders — what's working in AI, marketing operations, AEO, and demand generation. Pulled from real engagements.
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Are You a Hands-On Marketer? The Skill B2B Hiring Managers Screen for in 2026
TL;DR "Hands-on marketer" is the phrase B2B hiring managers now use to filter senior candidates in 2026. It does not mean junior. It means ...
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Hiring Your First VP of Marketing Operations & AI Transformation: A 2026 Playbook
TL;DR The role didn’t exist eighteen months ago. Now category leaders won’t hire a CMO without one underneath. The VP of Marketing ...
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The AI-First Marketing Org
TL;DR The marketing org chart that worked in 2022 is breaking. The companies pulling away from their categories right now are not adding AI ...
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